Kraft Macaroni and Cheese is changing its name to feel more ‘familiar’

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Kraft Macaroni & Cheese has been discontinued in its current form.

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Kraft announced Wednesday that it will drop the "roni" from their name. The company's flagship product will now be called Kraft Mac & Cheese.

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Kraft will be introducing new branding and logos to support the name change. This includes a revamp of the pasta's blue box.

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Victoria Lee, Kraft Mac & Cheese brand manager, released the following press release: "We know people aren’t turning to comfort foods as a guilty pleasure.

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They are positively embracing comfort and saying yes to feeling great, saying yes for caring for themselves."

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Kraft Mac & Cheese is a positive, familiar and craveable comfort that millions of people around the globe love. 

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Our new design reflects what our brand stands for to our customers."

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The Kraft Mac & Cheese brand is seeing changes, and other flavours are getting updates in the boxes.

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The overall look is more consistent with Kraft Spirals sporting a teal accent, while Kraft Thick & Creamy features orange on its boxes.

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Original Kraft Mac & Cheese's original macaroni smile logo has the same yellow accent.

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According to the company, it is rolling out these changes immediately across its social media platforms with physical packaging changes expected to start appearing in stores in August.

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